The conversation in Cheatham County is about to change.
Since 1991 The South Cheatham Advocate has been a regular source of news and information, as well as a public forum and voice for the people of South Cheatham County.
The release of each issue has followed a weekly format since the papers inception, keeping readers of the paper confined to a 7-day cycle of news and commentary.
All that’s about to change.
Today, The South Cheatham Advocate has stepped into the world of 24-hour interactive news and commentary as www.SCAdvocate.com unveils a whole online news and information experience.
South Cheatham Advocate Editor Dale Graham has partnered with iTighten CEO John Gusty to create the paper’s new online presence.
“Due to the lay of the land, Cheatham County has historically been segmented into three areas: The North, The South and Ashland City” Gusty points out. “As a result, news, information sharing and general conversation has also been segmented. That hasn’t always served our county well and has been at the heart of many local issues. We’re going to help change that.”
Informing Cheatham County more effectively isn’t the only objective of the paper’s new online initiative. Inviting and encouraging reader interaction is a major focus.
“Every piece of content will be able to be commented on” Graham notes. “And the comments themselves will be highlighted and featured. We want everyone to have a seat at the table. We want to give everyone a chance to weigh in.”
Through on-site polling, reader interaction and enhanced editorial content, The South Cheatham Advocate positions itself to become a powerful and transparent community barometer, capable of measuring the pulse of Cheatham County at any given moment.
“Local blogs and websites exist, and have existed” says Gusty “but many have hidden behind anonymity and been downright antagonistic. That’s not going to happen here. I don’t think Dale or myself have any problem ruffling feathers. Here, you’ll just know who’s doing the ruffling. Whether it’s site content or reader comments, everyone’s going to own their opinion.”
The site will also serve as a 24-hour reference source for valuable county, city and community information.
But what about the actual paper?
Not to worry. The weekly physical mailing of the paper will continue. And the plan is to keep the weekly Friday edition in place for many years to come.
Graham assures faithful readers, “Advertising revenue has kept this paper in business from day one and there’s no evidence of revenue slowing down. If anything, this opens up many more opportunities that I can offer my advertisers.”
We still intend to be in your mailbox every Friday.” Graham continues, “This new aspect of The South Cheatham Advocate will almost certainly ensure the tradition of the weekly physical paper remains in place while allowing us to expand our reach to the entire county and beyond.”